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MARK DESERF

NYC, The Hamptons
Styling, Visual Merchandising, Interiors
917.940.6013 / mjdeserf@gmail.com

MARK DESERF

  • Home
  • Services
  • Clients
  • About
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Kensie

As Kensie's Director of Visual Merchandising from 2007 to 2011, Mark oversaw the following ares:

  • Collaborated with design director and founder, Lani Karls, to conceptualize and communicate the brand’s image across all showrooms, shop-in-shop programs, tradeshow installations, and outlet stores
  • In-house stylist for all ad campaigns and fashion shows; collaborated with creative director, Jocelyn Fortier
  • Launched Kensie in Mexico City by staging a fashion show and creating shop-in-shop concepts
  • Designed seasonal visual installations for each showroom, specific to each brand’s identity
  • Coordinated licensees to ensure a consistent brand image and standards for all products and showrooms
  • Supervised all public relations efforts for all press opportunities, brand launches, and in-store events
  • Supervised and trained all Retail Coordinators

 

Kensie is a lifestyle brand for edgy 20 something's with a yearning for feminine looks that are subtle and sensual or bright and bold, Created in 1994 by Lani and Eric Karls in Vancouver, the Kensie brand is now available all over the US and Canada.

Kensie

As Kensie's Director of Visual Merchandising from 2007 to 2011, Mark oversaw the following ares:

  • Collaborated with design director and founder, Lani Karls, to conceptualize and communicate the brand’s image across all showrooms, shop-in-shop programs, tradeshow installations, and outlet stores
  • In-house stylist for all ad campaigns and fashion shows; collaborated with creative director, Jocelyn Fortier
  • Launched Kensie in Mexico City by staging a fashion show and creating shop-in-shop concepts
  • Designed seasonal visual installations for each showroom, specific to each brand’s identity
  • Coordinated licensees to ensure a consistent brand image and standards for all products and showrooms
  • Supervised all public relations efforts for all press opportunities, brand launches, and in-store events
  • Supervised and trained all Retail Coordinators

 

Kensie is a lifestyle brand for edgy 20 something's with a yearning for feminine looks that are subtle and sensual or bright and bold, Created in 1994 by Lani and Eric Karls in Vancouver, the Kensie brand is now available all over the US and Canada.

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