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MARK DESERF

NYC, The Hamptons
Styling, Visual Merchandising, Interiors
917.940.6013 / mjdeserf@gmail.com

MARK DESERF

  • Home
  • Services
  • Clients
  • About
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Adrienne Vittadini

“If a design is truly elegant, classic and pure, it will remain so forever.” - Adrienne Vittadini

 As Adrienne Vittadini's Director of Visual Merchandising from 1990-1998, Mark oversaw the following efforts:

Conceptualized and communicated the brand's image for all retail stores and shop-in-shop programs

Designed visual installations for all retail stores

Styled Adrienne Vittadini for many of her public appearances, and acted as her interior stylist for all photography and filming of her office and homes

Assisted Adrienne Vittadini on all QVC appearances and collaborated with the QVC team to create all set designs

Oversaw the brand’s presence in Mexico City by staging a fashion show, creating shop-in-shop concepts and supervising the local Brand Manager

Collaborated with Larry Laslo on many interiors and retail environments

Coordinated licensees to ensure consistent brand image and standards

Hired, trained and directed Visual Managers within each store

Supervised and trained all Retail Coordinators and Selling Specialists

 

Inspired by travel, art and pop culture, Adrienne Vittadini established knitwear as an important sportswear category that offered designs with a sense of sophisticated ease. The Adrienne Vittadini brand has been described as Effortlessly Elegant since its launch in 1979. 

 

 

Adrienne Vittadini

“If a design is truly elegant, classic and pure, it will remain so forever.” - Adrienne Vittadini

 As Adrienne Vittadini's Director of Visual Merchandising from 1990-1998, Mark oversaw the following efforts:

Conceptualized and communicated the brand's image for all retail stores and shop-in-shop programs

Designed visual installations for all retail stores

Styled Adrienne Vittadini for many of her public appearances, and acted as her interior stylist for all photography and filming of her office and homes

Assisted Adrienne Vittadini on all QVC appearances and collaborated with the QVC team to create all set designs

Oversaw the brand’s presence in Mexico City by staging a fashion show, creating shop-in-shop concepts and supervising the local Brand Manager

Collaborated with Larry Laslo on many interiors and retail environments

Coordinated licensees to ensure consistent brand image and standards

Hired, trained and directed Visual Managers within each store

Supervised and trained all Retail Coordinators and Selling Specialists

 

Inspired by travel, art and pop culture, Adrienne Vittadini established knitwear as an important sportswear category that offered designs with a sense of sophisticated ease. The Adrienne Vittadini brand has been described as Effortlessly Elegant since its launch in 1979. 

 

 

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